Tuesday, 23 October 2012


 Singer Beyoncé and husband Jay-Z have lost a battle to trademark the name of their baby daughter Blue Ivy.

The celebrity couple had filed legal papers to protect the name of their first born child soon after her birth in January.
They were said to be planning to launch a range of baby products and clothes called Blue Ivy that would have added to their already substantial fortune of more than $1.1bn.
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But the pair have lost out on trade marking their daughter's name to a small wedding planner based in Boston who had called her company Blue Ivy in 2009.
The ruling from the U.S Patent and Trademark Office means Beyoncé and Jay-Z have no legal right to keep the name to themselves.
Veronica Alexandra, the owner of Blue Ivy, found herself up against the most powerful couple in show business soon after they revealed the unusual name for their daughter.

Fighting it out: Wedding planner Veronica Alexandra
Days after the birth of Blue Ivy Carter in January Hip hop mogul Jay-Z and his wife filed an application with the U.S. Patent and Trademark Office to protect the baby’s name.
The move followed two unsuccessful applications from New York based fashion designers who tried to trademark the name.
The trademark office denied both filings, saying the name belonged to a 'very famous infant' and consumers would falsely assume that the products were approved by the celebrity parents. 
But event and wedding planner Alexander, 32, said she was forced to file her own application as she feared she could be put out of business if the power celebrity couple were successful.
She said:' My Company had been called Blue Ivy since 2009. I came up with the name, and if they had won my business could have been restricted.
'It was important for me to protect the name of my company. We are very successful as wedding planners and wanted to stay that way.
'Of course Blue Ivy is a lovely name, but I had to make sure that I would be able to continue using it for my business.'
Alexandra, whose office is in Boston, Massachusetts, said she had no hard feelings towards Beyoncé and her husband.
A photograph of the pair on her company's website says: 'Congrats to our soul mate couple with baby Blue Ivy.'

Culled from Daily Mail 

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